Behind the Scenes at Further Hotel

Our recent on-site visit to Further Hotel in Bali was a deep dive into the creative branding and design elements that bring the hotel’s unique identity to life. We spent time photographing the recently installed signage and wayfinding systems, along with each of the rooms around the hotel.

During the stay, we collaborated closely with the hotel’s founders and in-house marketing team. Our primary goal was to finalise social media templates that would serve as a consistent visual language across platforms. These templates are crafted to capture the essence of Further Hotel and extend its brand presence online, giving potential guests a taste of the hotel’s atmosphere.

In addition to digital assets, we focused on designing a suite of printed materials tailored for in-room experiences. This included essential touches like welcome books, which provide guests with a curated guide to the hotel’s services and local attractions. We also developed custom labels for the minibar snacks and alcohol offerings, adding a personalised touch that aligns with Further Hotel’s branding.

Further design elements produced on site included Golf Buggy decals and “Do Not Disturb” signs. Additionally, we developed room menus, vouchers, and catalogues, each designed to showcase Further Hotel’s, curated offerings.

Our time at Further Hotel highlighted the depth of thought and precision that goes into creating a truly immersive experience. Every branding element, from physical signage to digital templates, has been crafted with purpose to offer guests a sense of cohesion and care. This residency underscored the power of thoughtful design to elevate the guest experience and helped solidify Further Hotel’s identity as a destination of distinction in Bali.

All photography was captured on a Fujifilm X100F

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