PUMA X Butter Goods

Inspired by ‘90s culture and trends, this collection of seasonal pieces featured relaxed tees, hoodies and tracksuits, with oversized fits like the Pop Over Jacket and Lightweight Joggers oozing vintage charm. These were paired with 4 exclusive collaborative sneakers. The brief was to create a campaign which celebrated both PUMA’s authentic pieces, and Butter Good’s Australian skate aesthetic.

This project consisted of conceptualising the photoshoot, art directing on set, working alongside photographers and videographers, and then rolling out the graphic application on final assets.

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